Coke has therefore sought to diversify its product line by acquiring companies marketing products that are good for you (even thought they’re not!): Honest Tea, Odwalla, Powerade, Simple Orange, and Vitamin Water.
With federal and state bills under consideration to require food manufacturers to disclose genetically-modified organisms (GMO) on product labels, other horrific actions on the part of Coca-Cola and other Big Food have come to light.
In 2013, the Attorney General of Washington State filed suit against the Grocery Manufacturers Association (GMA, of which Coke is a member) for violating state election disclosure requirements in the campaign against the requirement for GMO labelling in that state, accusing GMA of money laundering.(1)
The lobby’s subsequent financial disclosure listed the companies that contributed and the corresponding amounts. The total was over $7.2 million—Coca-Cola’s portion was over $1 million of that.(2) The GMA was found guilty on March 11, 2016, citing:
“[GMA’s] violating the ‘spirit and letter’ of the state of Washington’s Campaign Finance Disclosure Laws by attempting to shield the identities of the corporations that dumped millions of dollars into a campaign to defeat a GMO food labeling initiative that was gaining steam across the state.”(3)
The hypocrisy and irony of Coke’s campaign contribution against GMO labelling is exemplified in its Honest Tea’s pronouncement that its products are “refreshingly honest”, devoid of GMO, and some are sweetened with erythritol, a naturally-occurring sugar (it’s produced as a by-product of fermenting corn).
The trouble with that boast is there are questions about this substance’s safety for human consumption.
So “honest” doesn’t extend to its parent company that wants to prevent a GMO-labelling law and hides its significant contributions toward its demise.
When asked about reasons for its efforts to defeat GMO labelling, a Coca-Cola representative stated that Washington’s bill would:
“Require tens of thousands of common food and beverage products to be relabeled exclusively for Washington State unless they are remade with higher-priced, specially developed ingredients. The measure will increase grocery costs for a typical Washington family by hundreds of dollars per year.”(4)
Both The Seattle Times and Consumers Union (a non-profit organization, the policy and action division of Consumer Reports) said that’s a bunch of hooey.
This isn’t Coke’s first major lawsuit revealing its questionable business tactics.
In 2009, a class action suit was filed in California against Coke’s Minute Maid division for misleading consumers on its pomegranate blueberry juice label.(5)
The Supreme Court of that state denied Coke’s motion for summary judgement in 2015 on the grounds that the federal Food, Drug, and Cosmetic Act requires that labels aren’t false or misleading.
The case was settled in February of this year—you can view the settlement agreement here.
So Coke buys other companies trying to expand into the health/natural food market, using them to finance and shield its activities to oppose everything that stands for and the consumers that seek out those products.
There is humor in the disgusting facts.
Last year, the GMA honored Coca-Cola and Gallo Winery—another model agribusiness who has tried twice to eject the United Farm Workers union from its vineyards…and been denied.(6)
The bestowed award was for innovation and creativity.(7)
Given the behind-the-scenes facts, you can’t really argue with that.
- 10 Warning Signs That Your Heart Is Having Problems Doing Its Job
Exercise, cutting back on smoking, and becoming more fit can all help improve blood circulation. If you think this might …
- Add 3 Drops of Oregano Oil to Water and SEE What Happens to Your Lungs
It may be surprising to know that pneumonia is the sixth leading cause of death in the world and the …
- Do This To Reduce Your Chances of Early Death by 42%
Do you want to live a longer, happier, healthier life? Of course you do – everybody does. So what if …
- This Is What Tapping THESE Points On Your Body Can Do For You!
Emotions are an essential part of what makes us human. They are at once one of the most enriching elements …
- 5 Anti-Aging Herbs To Keep Your Liver Young And Happy (Just Drink Them As Tea!)
Did you know that your liver is the second largest organ in your body? In fact, it’s one of the …
- Just Eight Weeks of Eating Paleo Can Dramatically Cut Blockages in Your Arteries!
Ever considered going Paleo? Well, a recent University of Houston study demonstrated that it would be worth taking the leap …
- This Hospital Prescribes Organic Fruit & Vegetables to Patients and The Results are Remarkable
What do you expect when you go to the doctor’s office and the doctor flips out his prescription pad? More …
- Losing Control Over These 3 Emotions Is a Sure Way To Kill Your Brain
Strokes are frightening, no matter how you look at it. The third leading cause of death in the United States …
- This Journalist Just Exposed a Big Flossing Scandal! Here’s What He Discovered…
Flossing isn’t exactly what you want to be doing right before going to bed, but many of us are advised …
- How To Get Beautiful Silky, Shiny, Straight Hair With Coconut Milk And Lemon Juice
Most people with curly hair wishes it was straight, and straight hair want it to be curly. As the saying …
- Is Chocolate Really a Naughty Treat?
When considering healthy living, many people consider eating chocolate to be a cardinal crime. However, there have been numerous studies …
- The UN Treaty to Ban Mercury: For Big Business or Consumer Safety?
Mercury, also known as thimerisol, has long been known as a dangerous toxin. It has been shown to cause changes …
- Largest Medical Fraud Takedown In American History: More Than 400 Doctors, Nurses And Pharmacists Arrested For Health Care And Opioid Scams Worth $1.3 Billion
Attorney General Jeff Sessions announced Thursday (July 13th, 2017) that federal prosecutors charged more than 400 people (doctors, nurses and …
- Lots of People Have Food Allergies – You Could Too
The gluten-free health trend has swept the nation but that’s not the only food allergy around. Believe it or not, …
- New Federal Study Links Monsanto Chemicals To Widespread Liver Disease In Poisoned Southern Town (Anniston, Alabama)
Mention Monsanto these days and you are sure to get a reaction from almost anyone. The American multinational agrochemical and …