Coke has therefore sought to diversify its product line by acquiring companies marketing products that are good for you (even thought they’re not!): Honest Tea, Odwalla, Powerade, Simple Orange, and Vitamin Water.
With federal and state bills under consideration to require food manufacturers to disclose genetically-modified organisms (GMO) on product labels, other horrific actions on the part of Coca-Cola and other Big Food have come to light.
In 2013, the Attorney General of Washington State filed suit against the Grocery Manufacturers Association (GMA, of which Coke is a member) for violating state election disclosure requirements in the campaign against the requirement for GMO labelling in that state, accusing GMA of money laundering.(1)
The lobby’s subsequent financial disclosure listed the companies that contributed and the corresponding amounts. The total was over $7.2 million—Coca-Cola’s portion was over $1 million of that.(2) The GMA was found guilty on March 11, 2016, citing:
“[GMA’s] violating the ‘spirit and letter’ of the state of Washington’s Campaign Finance Disclosure Laws by attempting to shield the identities of the corporations that dumped millions of dollars into a campaign to defeat a GMO food labeling initiative that was gaining steam across the state.”(3)
The hypocrisy and irony of Coke’s campaign contribution against GMO labelling is exemplified in its Honest Tea’s pronouncement that its products are “refreshingly honest”, devoid of GMO, and some are sweetened with erythritol, a naturally-occurring sugar (it’s produced as a by-product of fermenting corn).
The trouble with that boast is there are questions about this substance’s safety for human consumption.
So “honest” doesn’t extend to its parent company that wants to prevent a GMO-labelling law and hides its significant contributions toward its demise.
When asked about reasons for its efforts to defeat GMO labelling, a Coca-Cola representative stated that Washington’s bill would:
“Require tens of thousands of common food and beverage products to be relabeled exclusively for Washington State unless they are remade with higher-priced, specially developed ingredients. The measure will increase grocery costs for a typical Washington family by hundreds of dollars per year.”(4)
Both The Seattle Times and Consumers Union (a non-profit organization, the policy and action division of Consumer Reports) said that’s a bunch of hooey.
This isn’t Coke’s first major lawsuit revealing its questionable business tactics.
In 2009, a class action suit was filed in California against Coke’s Minute Maid division for misleading consumers on its pomegranate blueberry juice label.(5)
The Supreme Court of that state denied Coke’s motion for summary judgement in 2015 on the grounds that the federal Food, Drug, and Cosmetic Act requires that labels aren’t false or misleading.
The case was settled in February of this year—you can view the settlement agreement here.
So Coke buys other companies trying to expand into the health/natural food market, using them to finance and shield its activities to oppose everything that stands for and the consumers that seek out those products.
There is humor in the disgusting facts.
Last year, the GMA honored Coca-Cola and Gallo Winery—another model agribusiness who has tried twice to eject the United Farm Workers union from its vineyards…and been denied.(6)
The bestowed award was for innovation and creativity.(7)
Given the behind-the-scenes facts, you can’t really argue with that.
- 17 Surprising Home Remedies for Acid Reflux
Gastroesophageal reflux disease (GERD)—or the simpler “acid reflux”—affects half of all Americans. This is the condition in which food and …
- 8 Foods To Flush Out Nicotine From Your Body
If you’re trying to quit smoking, eating more fruits and vegetables will make you three times more likely to succeed. via …
- Revolutionary Diabetes Cure: Human Trial Set To Begin In 2015
Researchers at the University of Alabama at Birmingham have found verapamil, a blood pressure medication, can be effective in reversing …
- This Green Tea Coconut Oil Scrub Will Make Your Skin Silky Smooth And Visibly Younger
There’s nothing like dry air to make your skin look lifeless and dull, especially when it comes to your face. …
- 5 Body Hacks To Avoid a Hangover
The best way to prevent a hangover, of course, is to avoid drinking, or have only one or two cocktails …
- Kid Scientist Accidentally Discovers Sweet Pest Control
Not that anyone will cry over the loss of some fruit flies but one boy’s science experiment resulted in just …
- Improve Liver, Adrenal Gland And Kidney Functions With Activated Charcoal
In 1831, Professor Touery (in the presence of his colleagues at the French Academy of Medicine) drank a lethal dose of strychnine and …
- Victory! World’s Largest Spice Company To Go Organic And Non-GMO by 2016
Organic and non-GMO products have really taken over mainstream market trends. Last year, American spice giant McCormick announced that 80% …
- How 3 Naturopathic Doctors Cured Cancer (Different Treatments, Similar Results)
The field of cancer treatment is one full of constant new developments. Study after study is performed, then overturned, as …
- Is Your Poop Normal? Here’s the Number 1 Reason to Check Your Number 2
Here’s the poop. What goes in must come out, one way or another. What your body doesn’t burn for energy …
- Running Low On Magnesium? Try These 18 Epsom Salt Beauty & Health Hacks Today!
Epsom salt, or magnesium sulfate, is a naturally-occurring crystal that’s found in a spring in Epsom, England. Contrary to its …
- The Alarming Epidemic That’s Sweeping The Nation
You’d better sit down for this. If you live in the United States and think about the adults you know, …
- New Research Finds Cheeseburgers As Bad For You As Smoking
People who are considered ‘middle aged’, which is between the ages of 50-65 years old, that consume a high protein …
- How to Keep Your Gut Bacteria Healthy While Eating Delicious Foods You’ll Love
Many of us have associated bacteria with disease and infection ever since we were kids – after all, from an …
- 12 Essential Oils That Fight Cancer, Boost Immunity, and Improve Feelings of Well-being
With healthcare costs on the rise and the drastic increases in the prevalence of cancers, diabetes, obesity, and neurodegenerative disease …