(originally written by Max Goldberg)
The lawsuits against industrial food companies just keep piling up. First, it was Wesson Oils who got sued for using GMOs in its products that the company claimed were “100% Natural”.
Then, Kashi got sued for using prescription drugs, irradiated substances, pesticides that are a by-product of uranium mining, and federally declared hazardous substances in products that it claimed were “All-Natural” and contained “Nothing Artificial”.
Now, here comes a class action lawsuit against Naked Juice (owned by PepsiCo) for using genetically-modified ingredients and synthetic substances in products that were marketed as “Non-GMO” and “All-Natural”.
Highlights of the Naked Juice lawsuit accuse the company of:
1) Labeling its products as “Non-GMO” when, in fact, it knowingly used genetically-modified ingredients in its products.
2) False and misleading labeling of its products as “100% Juice”, “100% Fruit” and “All Natural” when the products contained many different synthetic ingredients and synthetic fibers such as:
- Fibersol-2 — a proprietary synthetic digestion-resistant fiber produced by Archer Daniels Midland and developed by a Japanese chemical company.
- Fructooligosaccharides — a synthetic fiber and sweetener.
- Inulin — an artificial and invisible fiber added to foods to artificially increase fiber content with the typical fiber mouth-feel.
3) Intentionally misleading and deceiving its customers.
In my view, the allegations in the Naked Juice lawsuit are much, much worse than the Kashi and ConAgra ones. Why?
The legal crackdown on the use the term “natural” is something that is only now taking place.
While companies may absolutely be violating the law by using GMOs and synthetic substances in products that they claim to be “all-natural”, the legal precedent has not been set yet. It soon will be.
Furthermore, since our government has done nothing to truly clarify and enforce what “natural” means, major food companies have been dancing around the issue hoping not to get caught. That party is coming to an end.
However, with the Naked Juice lawsuit, the company is being accused of using GMOs when it states that its products are “Non-GMO”.
If proven true, this is blatant fraud and deception. No legal education or chemistry background is needed to tell you that this is clearly illegal.
What makes matters worse is the packaging of Naked Juice products and how it sells the promise of something incredibly wholesome and healthy.
As I have stated before, this is only a major positive for the organic industry and for all consumers.
The more people realize that “natural” means very little, the more they will gravitate towards organic, where there are standards, enforcement and regulation.
Please share this article about the Naked Juice lawsuit with anyone you know that may be purchasing Naked Juice products.
If you’d like to to read the full legal complaint, click HERE (PDF file).
For more information on the Naked Juice class action lawsuit settlement, click HERE.