This might be the most eerie anti-drinking ad you’ve ever seen.
The ad comes from Finland where alcoholism rates are amongst the highest in the world—much higher even than its Scandanavian neighbors.
The ad shows children confronted by monsters, everything from a masked man to a horrifying giant bunny.
As the chilling ad progresses we come to realize that the monsters are the parents, drunk.
This disturbing ad depicts how children see their parents when their parents are under the influence.
Watch the powerful ad below:
Always drink in moderation or don’t drink!