Just because it’s made from fruit, doesn’t mean it’s the best choice.
Orange juice is a breakfast staple, right? Well—it is on the way out. News reports and sales numbers indicate that orange juice sales are at a record low.
What’s going on here? Are people turning to different types of juice?
Coca-Cola, the owners of Tropicana, think so—they are moving toward the manufacture of different fruit juices.
It appears that people just don’t want to make orange juice a part of their breakfast anymore.
Orange Juice The Ultimate Nutrition Myth
Declining sales might actually be healthy for the obesity epidemic. For decades, orange juice was touted as the ultimate health drink. Back in the 1920s, you couldn’t get your hands on fresh orange juice, most people just drank coffee with the breakfast.
An article in The Atlantic discusses the history of orange juice, which seems to have been invented as a make believe health food. By the 1950s, it was a breakfast standard.
Everyone knows that orange juice from concentrate isn’t healthy—it contains all sorts of preservatives and lacks the nutrients of 100% juice. But, it turns out that 100% orange juice, even when it is fresh, isn’t as healthy as we think it is.
Nutritionists studying the difference between whole oranges and orange juice determined that drinking juice spikes insulin levels while eating fruit does not. Because the fiber content of juice is lower, it moves through the digestive process faster.
An entire orange takes longer to digest and the insulin response is less. What’s the big deal with insulin response? Frequent insulin spikes may result in insulin resistance, a condition that results in diabetes.
It turns out that just eating an orange is much better than consuming juice. Now that produce is regularly available everywhere, it is easy to get a whole piece of fruit with breakfast. What should you go back to drinking with your morning meal?
Is Coffee Better?
Orange juice once replaced coffee as the “healthy” breakfast drink, but research is actually proving that coffee is a better alternative (as long as you don’t abuse it).
A 2011 study of coffee consumption determined that frequent coffee drinkers actually have a lower risk of type-2 diabetes. Could it be because coffee drinkers are less likely to drink orange juice in the morning?
Sales trends are decreasing so maybe people are beginning to see that orange juice isn’t a health food after all. It could be that people are just following the guidelines provided by the USDA which advised in 2010 to limit fruit juice intake to around one glass per day. Either way, with less juice consumption, people will be healthier.