Unfortunately, unknown to many, most fruit juices sold in grocery stores are actually made from concentrated pear that has been turned yummy red with artificial food coloring. And while this would still qualify the juice for a “made with real fruit” label, in reality this is just another one of those unethical marketing strategies.
5. “Fat free” or “Low fat” or “Less fat”
This is a sexy label, isn’t it? Less fat in our food means less fat for us to try to burn off on the treadmill. Or less fat that, well, doesn’t get burnt off at all. “Fat free” labels are an interesting case; if you are trying to decide between three brands of cranberry juice and you decide to pick the one that actually has a “low fat” label, remember that all cranberry juice is low in fat. So, the label doesn’t give you any useful information.
As you can see not all labels have been designed with honest intentions. But this does not mean that you should hang up your label-reading eye glasses. Or stop squinting at cans. Not at all. It just means that you need to read the label as an informed consumer. If a label brags about a low fat content, check out the actual numbers.
If those yummy chocolate-chip cookies are said to be without trans-fat — yes! But do check out the saturated fat number. Those apple treats your six-year-old is into? Are they made with apples or some pear and food-coloring cocktail? Check out the ingredient list. The information is all there. Just take that fancy label with a grain of salt. A proverbial one, of course.